ROCK N' ROLL & HISTORY
Television.
Nothing in American history had the immediate impact of television.
Within a few short years following World War II television had replaced
both the movies and radio as the prime informational, cultural and
entertainment medium. There were soap operas, dramas and situation
comedies but the programs that drew the highest ratings were variety
shows. Comedians, dancers, singers, people who could twirl plates
on sticks and other odd acts were featured for the public's pleasure.
It was video vaudeville. And in this environment Rock 'n' Roll made
its debut - as something for the young people in the audience. Even
though that wild animal Elvis Presley had been on national television
before, when he appeared on the Ed Sullivan Show, he was shown from
the waste up so America would not be exposed to his gyrating pelvis.
Clearly, Rock 'n' Roll was going to be about more than music. How
you looked and acted was also a part of the equation. Elvis said
he couldn't stand still when he sang. He had to move. He couldn't
help it. He was even nicknamed "Elvis the pelvis" because
of those stage antics. It didn't take a lot to set people off then.
Elvis and his hips were enough.
Following
the Second World War the United States was the only industrialized
country with its infrastructure untouched. This was a perfect climate
to begin what many had hoped would be the American Century. American
values, culture and principles would spread worldwide. Everyone
would follow the American example. Only one thing stood in the way
of that dream - communism.
Russia had become a communist state in 1917 following a violent
revolution brought about largely by the country's collapse toward
the end of the First World War. The country's name changed to the
Soviet Union. After the Second World War the Soviet Union controlled
all of Eastern Europe. Then in 1948, under the leadership of Chairman
Mao Zadong, China, the world's most populous country, became communist.
The spread of communism was a major American fear.
There
were reports of communists in the U.S. State Department, in Hollywood
and yes, they were even said to be behind Rock 'n' Roll. The racist
White Citizens Council flatly stated clearly that "Rock 'n'
Roll was a communist plot using the music of the American Negro
to undermine American youth."
The combination
of the South's rich heritage, the thriving economy, communist fears
and natural youthful rebelliousness created Rock 'n' Roll. The stars
were aligned. Now, let's look at the players.
Elvis Presley.
He was commonly referred to as "The King Of Rock 'n' Roll."
And he was. Later, others would be bigger, sell more records, but
Elvis brought Rock 'n' Roll into the mainstream. Elvis was the one
everyone was measured against. Growing up he listened to all types
of music and was deeply influenced by Gospel. In fact, he auditioned
for the famous Blackwood Brothers Gospel group but was turned down.
He wandered into Sun Records in 1953 to record some songs for his
mother's birthday. He sang "Old Shep" and "My Happiness."
Elvis' singing didn't initially excite Sun Records' owner Sam Phillips.
But Phillips had a passion. He felt he could make a million dollars
if he could find a white kid who could sing black. Months later,
at the receptionists' suggestion, Elvis was called back for an audition.
He sang like Dean Martin, a personal favorite, and he impersonated
other contemporary styles. It was not too impressive. But during
a break he started jamming with the band. He sang his own way. That
changed everything.
Sam Phillips
took Elvis' record to the white radio stations. They said, "We
can't play a Negro singer." Phillips shrugged and took the
record to the black radio stations. "Why are you giving me
a record by a white boy," they asked. Eventually, the stations
relented and Elvis proved popular with their audiences, blurring
the once distinct racial lines.
If Elvis
was a polite southern gentleman, Jerry Lee Lewis was something else.
He was every thing people feared about wild-eyed southern boys.
Complete faith in his own abilities, no inhibitions and just flat
out uncontrollable. He was nicknamed "The Killer" and
that just about said it all. Born in Louisiana, Jerry Lee was a
gospel oriented piano player who went to Memphis to find the same
success as Elvis. And for awhile Jerry Lee gave Elvis a run for
his money but personal scandal derailed his career.
Years later
when Jerry Lee had moved on to Country, he was invited to appear
at the Grand Ol' Opry, Country music's home, on the condition that
he only sing Country songs and not use profanity during his show.
He violated both orders. Hard living, hard playing and hard headed,
he was a true Rock 'n' Roll rebel.
Little
Richard (Penniman) from Macon, Georgia was another Rockin' piano
thumper. He also had an incredible singing voice that could unleash
breath-taking wails. Little Richard had worked as a dishwasher in
the Macon Greyhound bus station. When a busboy brought in another
load of dishes Little Richard exclaimed, "A-bop-bop a-loom-op
a-loop bop boom take them away!" The incredible "Tutti
Frutti" was born. But because Little Richard was African-American
his record didn't have much impact on the pop market. A white singer
name Pat Boone covered the song and had a huge hit. These days though
you can't find Boone's version. It's Little Richard's original that
has stood the test of time.
Little
Richard, like Jerry Lee, had his doubts about Rock 'n' Roll. In
the late '50s he dumped Rock to become a minister. But in the late
'60s he came roaring back riding the Rock revival movement.
Chuck
Berry was early Rock 'n' Roll's premier songwriter. Elvis and Jerry
Lee didn't write many songs. Little Richard co-wrote several of
his hits with producer Bumps Blackwell. But lyrically these songs
were rather simple. Chuck Berry, a former hairdresser from St. Louis,
had a lock on the teen mind. His songs told a story - often humorous.
He also came up with guitar licks that are still being used and
abused. Berry ventured to Chicago to perform for Blues great Muddy
Waters. Waters was so impressed that he recommended Berry to his
label, Chess Records. From that point on Berry created several classic
Rock 'n' Roll songs including "Johnny B. Good". Both the
guitar line and lyrics are examples of great Rock 'n' Roll.
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