It's not uncommon for a group to release a self-financed single or EP. They are usually an affordable way to attract attention and build a reputation. A self-financed full-length album is a far greater monetary commitment. But that's what The Virginmarys did in '11.
Even after extensive touring and self-releasing a handful of EPs and a mini-album, the Macclesfield (North England) group still did not have a record deal.
So they recorded what became "King Of Conflict" live in the studio with Toby Jepson producing and Chris Sheldon mixing. Their risk was rewarded when Wind Up Records released the album in the U.S, in February, '13.
2013 King Of Conflict
2010 Cast The First Stone
2011 Just A Ride
2011 Portrait Of Red
2012 Dead Man's Shoes