It's great when fans do a band's marketing for them. Live videos of London's Palma Violets were uploaded by fans. That led the group to sign with Rough Trade Records.
Their first single, "Best Of Friends," was voted NME's song of the year for '12, with their debut album "180" following shortly thereafter.
Though nominated for Best British Band and Best Live Band at the 2014 NME Awards, they lost both to the Artic Monkeys.
Some emerging bands get a supportive word or two from members of an established act but it's rare when it gets reversed. That's what happened when The Who were criticized for being a 'safe' act to headline the Glastonbury Festival.
Palma Violets' Sam Fryer, a long-time fan, stood up for The Who telling NME that they were a major influence on Palma Violets and that The Who were "some of the first people to start doing something a bit out there, that was rebellious in a pop format."
Palma Violets' sophomore set, "Danger In The Club," produced by John Leckie, arrived in '15.
2015 Danger In The Club