Unlike most bands around during the birth of Acid (psychedelic) Rock and Hard Rock Love was actually a great band. Revolving around leader/singer/multi-instrumentalist Arthur Lee, Love was the first Rock act signed by Elektra Records. The folk label had decided to open a L.A. office to take advantage of the developing scene. "My Little Red Book" was Love's first bid for fame. While it became an underground fav it didn't do much for the masses. But the song was a perfect '66 time capsule. A mixture of jangle and sure-fire arrogance. Love's best song was clearly "7 And 7 Is." This hyper drive Rock song burned. The drums churned up the beat like a propeller. Lee's frantic vocals raced with the slashing guitar. In the end there was an explosion (a nuclear bomb?) followed by a peaceful coda that repeated a short phrase until the fade out. The coda idea was lifted by other bands.
Love's crowning achievement was the "Forever Changes" album released in late '67. It included "Bummer In The Summer" and "You Set The Scene."
Love's marked lack of commercial success probably caused Elektra to turn its attention to its second signing, the Doors. At the same time Doors' singer Jim Morrison was asked about his aspirations and responded "to be bigger than Love." Love continued to release albums and "Best Of…" packages through the '60s and early '70s. Lee was involved in a couple unsuccessful attempts to revive the group.
By the way, Love was one of the few inter-racial bands in Rock with Lee being one of the few African-Americans Rocking in the late '60s.
In '06, ex-Led Zeppelin frontman Robert Plant and Ian Hunter (Mott The Hoople) performed at a New York benefit concert for Lee, who was battling leukemia and in need of financial assistance for his medical expenses.
Love missed the boat or maybe just about everybody missed Love. They were successful in their native So. Cal but by the time they were recognized for what they'd accomplished the original group was long gone. The closest they came to a hit was the slashing "My Little Red Book." That song is on Love's self-titled debut. The next two albums "Da Capo" and "Forever Changes" are excellent. "Da Capo" has the thrashing Punk-flavored (and this is '67) "7 and 7 Is." Failing to be commercially successful, Love fractured causing guitarist/singer Arthur Lee to desperately shuffle members. After "Forever Changes" everything unraveled but those first three albums show these practitioners of '60s L.A. Rock in prime form.