Bring Me The Horizon
A frontman is the natural focus of attention - even in a Metalcore band. However, Bring Me The Horizon's Oliver Scott "Oli" Sykes was a bit different.
Many commented on his 'poster boy' looks so it was probably not surprising that the singer, who was born in Ashford, Kent, England, started his own apparel company, Drop Dead Clothing.
Sykes presence didn't keep critics from showing their disdain for Bring Me The Horizon. Though the group won the Best British Newcomer honor at the 2006 Kerrang! Awards ceremony, they were notorious for their alcohol consumption both on stage and in the studio - which obviously undercut their debut album, "Count Your Blessings."
Despite sophomore set "Suicide Season" being an obvious improvement, all was not well.
While on the Taste of Chaos tour, supporting the album, guitarist Curtis Ward left.
Poor performances and a deteriorating relationship with other band members were given as reasons. Ward had contributed little to the writing of "Suicide Season."
But there was a little more to the story than simply a bad attitude. Ward was born deaf in one ear and stated that touring worsened the ringing in his ear to such a degree that he couldn't sleep. He offered to perform the rest of the tour dates but the group decided to replace him with their guitar technician, Dean Rowbotham.
Guitarist Lee Malia noted that Ward's departure improved everyone else's mood since he had been very negative.
With the tour completed Bring Me The Horizon added Australian rhythm guitarist Jona Weinhofen, formerly of Bleeding Through.
Bring Me The Horizon incorporated classical, electronica and pop into their third album, "There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret."
The '10 effort debuted at #17 on the Billboard 200. Drummer Matt Nicholls described the set's lyrical themes as being "repercussions of everything we were singing about on our last CD ('Suicide Season')," with the music and lyrics as being moodier and darker.
Not coincidently, Sykes and the group found trouble.
Sykes was charged with urinating on a female fan ('07). It was later dismissed for a lack of evidence. Really?
Sometimes trouble found him. A Sykes impersonator lured a girl to a remote location and almost killed her ('11).
Then there was the time when the parents of a 12 year-old sued the band after she was seriously injured in a mosh pit ('13). There was even talk of banning mosh pits on Vans Warped Tour. What someone that age was doing in a mosh pit might be the more pertinent question.
Through all this, and even occasionally being assaulted onstage, Bring Me The Horizon kept rolling on.
Keyboardist Jordan Fish, who worked with the band during the recording of the group's fourth album, "Sempiternal," was made a full member. Within weeks, Weinhofen departed.
"Sempiternal," dropped in '13 and was followed by more Kerrang! Awards - Best British Band ('13) and Best Live Band ('14).
The long delayed "Live At Wembley" DVD (originally scheduled for March, then May and finally June) was a '15 release.
Next up was "That's The Spirit." Sykes called the album a "celebration of depression." He added that the title was a phrase that was only used when "there's no positive answer to the situation."
Produced by Sykes and Fish the album marked a shift away from Metalcore in favor of a more Alternative/Indie direction.
And continuing to travel different roads, Bring Me The Horizon: Heavy Sounds From The Steel City by Ben Welch was published in '16. The book detailed the group's rise from their native Sheffield to sellout arena tours.
2006 Count Your Blessings
2008 Suicide Season
2010 There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret.
2015 That's The Spirit