Black Veil Brides
There are three ways a band can make money:
1) Royalties from sales and songwriting
In almost all cases merchandise sales are a result of moving CDs/downloads and relentless touring. Of course there is the occasional exception like Black Veil Brides. The video for "Knives And Pens" scored nearly 12 million YouTube views which in turn moved about 20,000 Brides T-shirts out of Hot Topic outlets.
"I wanted to make the next Motley Crue or KISS," frontman Andy Six (aka Biersack) told Billboard. "I had a very specific vision of what I wanted to do with an image. We're doing something more than a lot of people can offer, which is a larger-than-life image, theatrical presentation." And that was the key. BVBs were highly visual - dressed in black with black hair, black leather jackets, black pants/shirts, piercings, and heavy make-up (they had a deal with Mehron Makeup).
Six started Black Veil Brides in Cincinnati where they gained local notoriety despite near constant line-up changes. But it was when Six wanted to relocate to L.A., largely because nothing much was going to happen for them in Ohio, the band balked so Six left without them, resurrecting Black Veil Brides on the left coast.
The Brides '10 debut album "We Stitch These Wounds" sold 11,000 copies in its first week to land at #36 on the Billboard Album chart. While not up to their t-shirt sales it was still a good start.
Soon, Six decided that he wanted to be called by his birth name, Andy Biersack.
Black Veil Brides' sophomore effort, "Set The World On Fire," was followed by the song "Unbroken" which was heard on The Avengers soundtrack.
"Wretched And Divine: The Story Of The Wild Ones," a Rock Opera concept album, sold 42,000 units in its first week, to land at #7 in the Billboard 200, making it the band's first Top 10 entry.
The single, "In the End" reached #3 on the Billboard Rock Charts. In addition, the '13 album reached #1 on the iTunes Top Albums charts and "In the End" went to #6 on the iTunes Top Rock Songs charts. It eventually sold over 200,000 copies in the U.S. alone.
The band's self-titled fourth album arrived in '14. It was their second consecutive effort to debut in the Top 10.
Keeping up his profile, Biersack hosted the '17 Alternative Music Awards in Cleveland.
2010 We Stitch These Wounds
2011 Set the World on Fire
2013 Wretched and Divine: The Story of the Wild Ones
2014 Black Veil Brides
Black Veil Brides' Post-Punk, Glam laced with Nu Metal is a bit quaint but as a visual band they take their horror movie pose seriously.